SEO & Digital Marketing
Looking to boost your website’s online presence and drive more traffic to your business? Look no further than Brightlight. By working with us, you’ll have access numerous benefits that can help take your website to the next level. We’ll work closely with you to develop a customised strategy that aligns with your business goals and helps you achieve sustainable growth over the long term.
Search Engine Optimisation
With 8.5 billion Google searches made every day worldwide, it’s more important than ever that your website is found organically in search engines.
With Google’s ever-changing rankings, and introduction of Core Web Vitals, you need to ensure that your website is in the best position to take advantage; both desktop and mobile versions. Five years ago, 34% of Google searches were done on mobile…that figure is now 60%.
We provide a range of SEO services from website audits and strategy planning, implementing audit findings, website optimisation, content audits, research, planning & writing, regular in-depth analysis and progress updates.
An Effective SEO Strategy to Convert Visitors to Customers
From a comprehensive website audit to keyword analysis to optimisation recommendations, we work with you to drive more qualified organic traffic to your site.
Full Website Audit
We complete a technical audit of your site before we start work. This will identify a range of issues, opportunities and threats to give an overall view of the health of your website.
SEO Strategy
Before starting our work, we ensure that your business and marketing goals are aligned with the SEO & website strategies that we will develop for the project.
Tracking and Reporting
It’s vital to track your website to help with ongoing optimisation. We set up your Google Analytics and Search Console to make sure all tracking/metrics are correct as well as Keyword tracking to monitor improvements.
On-Page + Off-Page Optimisation
On-page work carried out includes hands-on meta tag optimisation, text, images and KW research. Off-page can include social media marketing, Google My Business and link outreach.
Conversion Rate Optimisation
We monitor and analyse the user behaviour of website viewers to further optimise your website, as well as working on copy, design and technical setup improvements.
Reputation Management
Ensure that your online reputation is the best it can be; social media channels are monitored, GMB is updated regularly, questions & comments replied, and SERP reputation is positive.
Content Writing
You know your business better than anybody else. But can you write about it to engage, intrigue and bring in new customers?
At brighlight, we specialise in content writing, whether it’s a new or existing website, a content refresh, or new products and ideas being launched or developed, we’re here to take away the hassle and worry while you concentrate on running your business.
Our content writing service consists of in-depth research and face-to-face meetings to learn all about your business, along with detailed competitor research to see what keywords you want to target and rank highly for.
We’ll then write your content to give your website the best opportunity to be found in the highly competitive online marketplace.
Word For Word
Content Writing services allow you to focus on the day-to-day running of your business. We keep you up to date every step of the way, incorporating your main focus points and keywords to ensure the content is powerful, relevant and perfect for your business.
Website Content
High-quality and researched website content is written to enhance and improve your website; whether that’s writing new content or updating current or older content on your website.
E-Letter/Newsletters
Writing engaging e-letter/newsletter content is a speciality. We develop your specific style to send to your customers, including articles, sales emails or company updates.
Social Media Posts
Social media is a vital tool to use to reaching your customers or prospective customers. We draft specific social media posts to increase your followers and social engagement.
White Paper/Lead Generation
White Papers and lead generation is a great way to increase your following, e-letter mailing lists, brand awareness and business leads. We can design and write this content to help your business.