Graphic design is widely considered as the crossroads where art meets business. Its primary function is to make information more appealing to the reader, increasing accessibility and memorability.
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Graphic design is simply about making information easier to read; this effects how people respond to the information. Well-structured editorial design provides readers with a pleasurable experience while communicating assuredness and developing trust.
Expressed in every touch-point of a company’s identity, graphic design elements can include text style, illustration or photography.
Design is used to captivate an audience by clearly communicating a company’s core message, strengthening brands and increasing buyer confidence.