Graphic Design
Graphic design is widely considered as the crossroads where art meets business. Its primary function is to make information more appealing to the reader, increasing accessibility and memorability.
Let's make things better, shall we?
Graphic design is simply about making information easier to read; this effects how people respond to the information. Well-structured editorial design provides readers with a pleasurable experience while communicating assuredness and developing trust.
Expressed in every touch-point of a company’s identity, graphic design elements can include text style, illustration or photography.
Design is used to captivate an audience by clearly communicating a company’s core message, strengthening brands and increasing buyer confidence.
How we work
It all starts with the end-user, who, what, where, when and how? Having gained an understanding of the client’s needs and goals from the discovery session, we collect all information to be used in the project including; finalised copy, images and graphics.
Only when we have attained or created these ‘building blocks’ can we begin to design. From here we present the best iteration as a visual solution to the client for sign-off, then refine, prepare and optimise the file for digital or print output.
User interface / User experience
UI/UX design simply applies to the visual layout and usability of digital products.
Signage & Wayfinding
Clearly-defined large format signage for promotional, event or internal wayfinding.
Corporate identity
Your company’s identity, for use on all printed corporate material.
Promotional collateral
Flyers, posters, brochures, newsletters, digital & print adverts, event stands.
Editorial & Layout
Structuring large bodies of text elements for books, brochures and blogs.
Illustration & Iconography
Styled to fit an existing brand palette or developed for new identity.
Design is a language, not a style.
A common misconception is that design is considered to be a style. It can be confusing because a well designed piece of communication can also be beautifully styled, but they are not the same thing. The language of design references to structure, relationships and white space. Style refers to the aesthetic; color pallete, typography, imagery and graphic elements.
Illustration
Looking to set your website or application apart from the rest? We have an illustrator on hand with a wide range of styles on offer from icon design to large illustrations.
